A creative agency is a business that provides innovative strategies and marketing initiatives to help brands achieve their goals. Their specialties are generally across advertising services, design, and technology.
Creative agencies can exist in any industry—dental offices hire creative agencies to help with marketing—helping to get more clients to their website, while well-funded non-profits may reach out to agencies to help with IT needs. But of course, for our purposes, we most often look to creative agency services within the entertainment sector. A brand might hire an external agency who may or may not work with another external production company to shoot commercials and run other campaigns for the brand.
A creative agency can provide services that encompass a lot between its advertising, consulting, design, and digital services. So in a manner of speaking, “creative agencies” is an umbrella term. It can include digital agencies and ad agencies.